Hi, I'm Servaas

And I help visionary founders and high-growth teams navigate the intersection of human-centric design and autonomous intelligence. Expert guidance for the next generation of digital products.

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Areas of Expertise

Combining strategic thinking with technical depth to deliver measurable impact across the entire product lifecycle.

Product Coaching

Practical coaching for anyone shaping product, from solo founders to heads of product at growing companies. Sharper discovery, better roadmap calls, and processes that hold up as teams scale.

Product Leadership

Setting the product vision and strategy, then owning the roadmap that follows from it. Running discovery and leading the product team day to day.

Startup Advice

For early-stage founders still hunting for product-market fit. Sharpening the ICP, building something people actually want, and running the discovery that tells you whether you're close or kidding yourself.